中国科学院计算技术研究所机构知识库

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	How macro- (vs. meso-) influencers affect consumer purchases: an evolutionary game model of information dissemination in social e-commerce 期刊论文 ELECTRONIC COMMERCE RESEARCH, 2025, 页码: 31 作者:  Lv, Junjie;  Wen, Liwen;  Wang, Ziyi;  Gong, Chaoyue;  Wang, Yuanzhuo 收藏  |  浏览/下载：4/0  |  提交时间：2025/12/03 Social network  Evolutionary game  Information dissemination  Influencer marketing  Purchase behavior
	Single vs multiple collaborations in influencer-driven information dissemination: an evolutionary game model approach 期刊论文 ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2025, 页码: 21 作者:  Lv, Junjie;  Gong, Chaoyue;  Wang, Ziyi;  Wang, Yuanzhuo 收藏  |  浏览/下载：19/0  |  提交时间：2025/06/25 Evolutionary game  Influencers  Information dissemination  Consumer behavior  Multi-stage strategy
	Macro-influencers or meso-influencers, how do companies choose? 期刊论文 INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2023, 页码: 20 作者:  Lv, Junjie;  Yang, Ruyu;  Yu, Jianye;  Yao, Wenjing;  Wang, Yuanzhuo 收藏  |  浏览/下载：53/0  |  提交时间：2023/12/04 Influencer marketing  Social commerce  Social media  Information dissemination  Social evolutionary game
	How Can E-Commerce Businesses Implement Discount Strategies through Social Media? 期刊论文 SUSTAINABILITY, 2020, 卷号: 12, 期号: 18, 页码: 19 作者:  Lv, Junjie;  Wang, Zichen;  Huang, Yuqing;  Wang, Tong;  Wang, Yuanzhuo 收藏  |  浏览/下载：69/0  |  提交时间：2021/12/01 purchase behavior  information dissemination  evolutionary game  behavior modeling  price discount  social e-commerce  e-commerce reputation