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Single vs multiple collaborations in influencer-driven information dissemination: an evolutionary game model approach 期刊论文
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2025, 页码: 21
作者:  Lv, Junjie;  Gong, Chaoyue;  Wang, Ziyi;  Wang, Yuanzhuo
收藏  |  浏览/下载:1/0  |  提交时间:2025/06/25
Evolutionary game  Influencers  Information dissemination  Consumer behavior  Multi-stage strategy  
Macro-influencers or meso-influencers, how do companies choose? 期刊论文
INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2023, 页码: 20
作者:  Lv, Junjie;  Yang, Ruyu;  Yu, Jianye;  Yao, Wenjing;  Wang, Yuanzhuo
收藏  |  浏览/下载:31/0  |  提交时间:2023/12/04
Influencer marketing  Social commerce  Social media  Information dissemination  Social evolutionary game  
How Can E-Commerce Businesses Implement Discount Strategies through Social Media? 期刊论文
SUSTAINABILITY, 2020, 卷号: 12, 期号: 18, 页码: 19
作者:  Lv, Junjie;  Wang, Zichen;  Huang, Yuqing;  Wang, Tong;  Wang, Yuanzhuo
收藏  |  浏览/下载:53/0  |  提交时间:2021/12/01
purchase behavior  information dissemination  evolutionary game  behavior modeling  price discount  social e-commerce  e-commerce reputation