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Macro-influencers or meso-influencers, how do companies choose? 期刊论文
INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2023, 页码: 20
作者:  Lv, Junjie;  Yang, Ruyu;  Yu, Jianye;  Yao, Wenjing;  Wang, Yuanzhuo
收藏  |  浏览/下载:16/0  |  提交时间:2023/12/04
Influencer marketing  Social commerce  Social media  Information dissemination  Social evolutionary game  
A game model for information dissemination in live streaming e-commerce environment 期刊论文
INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS, 2021, 页码: 14
作者:  Lv, Junjie;  Yao, Wenjing;  Wang, Yuanzhuo;  Wang, Zichen;  Yu, Jianye
收藏  |  浏览/下载:46/0  |  提交时间:2021/12/01