A game model for information dissemination in live streaming e-commerce environment

doi:10.1002/dac.5010

	A game model for information dissemination in live streaming e-commerce environment
	Lv, Junjie 1; Yao, Wenjing 1; Wang, Yuanzhuo 2; Wang, Zichen 1; Yu, Jianye 3
	2021-10-18
发表期刊	INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS
ISSN	1074-5351
页码	14
摘要	As a new form of social e-commerce, live streaming e-commerce is becoming increasingly popular among Chinese consumers. Live streaming brings huge opportunities, and we can take measures to further expand the dissemination of live streaming information. A live streaming information dissemination game model based on social evolutionary game theory is presented to simulate multiple complex live streaming e-commerce networks. The introduction of incentive mechanism in the model further quantifies the internal relation between rewards and live streaming information dissemination to a certain extent and predicts the ratings of live streaming in networks with different update frequency of social relationships. The simulation results indicate that the reputation environment in social networks, adjusting frequency of relationship, pre-broadcast rewards to post-broadcast rewards ratio all have certain ranges of impact on information dissemination in live streaming e-commerce environment and then affect the live streaming ratings. These findings offer insights into the dissemination of live streaming information in social networks.
DOI	10.1002/dac.5010
收录类别	SCI
语种	英语
资助项目	Graduate Innovation Program of the School of E-Business and Logistics of Beijing Technology and Business University in 2021 ; National Natural Science Foundation of China[U1836206] ; Beijing Social Science Foundation[19GLB039] ; Research Program of Beijing Municipal Education Commission[KM202010037002]
WOS研究方向	Engineering ; Telecommunications
WOS类目	Engineering, Electrical & Electronic ; Telecommunications
WOS记录号	WOS:000708285600001
出版者	WILEY
引用统计	被引频次：12[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://119.78.100.204/handle/2XEOYT63/17031
专题	中国科学院计算技术研究所期刊论文_英文
通讯作者	Yu, Jianye
作者单位	1.Beijing Technol & Business Univ, Sch E Business & Logist, Beijing, Peoples R China 2.Chinese Acad Sci, Inst Comp Technol, Beijing, Peoples R China 3.Beijing Wuzi Univ, Sch Informat, Beijing 101149, Peoples R China
推荐引用方式 GB/T 7714	Lv, Junjie,Yao, Wenjing,Wang, Yuanzhuo,et al. A game model for information dissemination in live streaming e-commerce environment[J]. INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,2021:14.
APA	Lv, Junjie,Yao, Wenjing,Wang, Yuanzhuo,Wang, Zichen,&Yu, Jianye.(2021).A game model for information dissemination in live streaming e-commerce environment.INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,14.
MLA	Lv, Junjie,et al."A game model for information dissemination in live streaming e-commerce environment".INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS (2021):14.