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How macro- (vs. meso-) influencers affect consumer purchases: an evolutionary game model of information dissemination in social e-commerce 期刊论文
ELECTRONIC COMMERCE RESEARCH, 2025, 页码: 31
作者:  Lv, Junjie;  Wen, Liwen;  Wang, Ziyi;  Gong, Chaoyue;  Wang, Yuanzhuo
收藏  |  浏览/下载:4/0  |  提交时间:2025/12/03
Social network  Evolutionary game  Information dissemination  Influencer marketing  Purchase behavior  
Single vs multiple collaborations in influencer-driven information dissemination: an evolutionary game model approach 期刊论文
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2025, 页码: 21
作者:  Lv, Junjie;  Gong, Chaoyue;  Wang, Ziyi;  Wang, Yuanzhuo
收藏  |  浏览/下载:16/0  |  提交时间:2025/06/25
Evolutionary game  Influencers  Information dissemination  Consumer behavior  Multi-stage strategy