Profit Maximization for Sponsored Data in Wireless Video Transmission Systems

doi:10.1109/TMC.2019.2916872

	Profit Maximization for Sponsored Data in Wireless Video Transmission Systems
	Ji, Wen 1,2; Zhu, Wenwu 2,3
	2020-08-01
发表期刊	IEEE TRANSACTIONS ON MOBILE COMPUTING
ISSN	1536-1233
卷号	19 期号:8 页码:1928-1942
摘要	Recently, sponsored data started to gain wide-spread use in wireless networks. Existing approaches for regular data services when applying to video transmission in sponsored data faces tremendous challenges. In two-sided markets, internal and external competitions among service providers (SPs), content provider (CPs), and end-users (EUs) become more complex, because larger video-bandwidth significantly increases the cost. When the three parties benefit from sponsored data, pricing and transmission design become much more complicated and difficult in parameterized systems by profit decomposing models, because maximizing the total profits among the three parties is a NP-hard problem. In this paper, we address the problem of maximizing the total profits for sponsored video data. We propose a submodular-based optimization framework for wireless video transmission systems. First, we formulate the sponsored data models in wireless video transmission respective to SP, CPs and EUs sides. The proposed profit models are used in wireless broadcasting networks with a specific attention to sponsored video data. Second, we construct a layered video transmission model in two-sided market through incorporating submodularity. We approximate the NP-hard layered-video broadcasting problem by applying submodular theory. Third, we present a profit maximization framework that optimizes the number of sponsored users, pricing and bandwidth provision. The profit of SP is maximized as well as the profit of CPs is improved and the cost-effective QoE of EUs is guaranteed. To verify the efficiency, we perform the experiments for different pricing schemes. The simulation results demonstrate that the proposed method significantly outperforms existing approaches because the proposed method can achieve maximum profits of both SP and CPs in a wide range of transmission rates.
关键词	Streaming media Pricing Wireless communication Quality of experience Bandwidth Data models Broadcasting Video transmission sponsored data submodular function optimization
DOI	10.1109/TMC.2019.2916872
收录类别	SCI
语种	英语
资助项目	National Key R&D Program of China[2017YFB1400100] ; National Natural Science Foundation of China[61572466] ; Beijing Natural Science Foundation[4162059] ; National Natural Science Foundation of China Major Project[U1611461]
WOS研究方向	Computer Science ; Telecommunications
WOS类目	Computer Science, Information Systems ; Telecommunications
WOS记录号	WOS:000545425200013
出版者	IEEE COMPUTER SOC
引用统计	被引频次：2[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://119.78.100.204/handle/2XEOYT63/15129
专题	中国科学院计算技术研究所期刊论文_英文
通讯作者	Ji, Wen; Zhu, Wenwu
作者单位	1.Chinese Acad Sci, Beijing Key Lab Mobile Comp & Pervas Device, Inst Comp Technol, Beijing 100190, Peoples R China 2.Peng Cheng Lab, Shenzhen 518055, Peoples R China 3.Tsinghua Univ, Dept Comp Sci & Technol, Beijing 100084, Peoples R China
推荐引用方式 GB/T 7714	Ji, Wen,Zhu, Wenwu. Profit Maximization for Sponsored Data in Wireless Video Transmission Systems[J]. IEEE TRANSACTIONS ON MOBILE COMPUTING,2020,19(8):1928-1942.
APA	Ji, Wen,&Zhu, Wenwu.(2020).Profit Maximization for Sponsored Data in Wireless Video Transmission Systems.IEEE TRANSACTIONS ON MOBILE COMPUTING,19(8),1928-1942.
MLA	Ji, Wen,et al."Profit Maximization for Sponsored Data in Wireless Video Transmission Systems".IEEE TRANSACTIONS ON MOBILE COMPUTING 19.8(2020):1928-1942.