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How macro- (vs. meso-) influencers affect consumer purchases: an evolutionary game model of information dissemination in social e-commerce 期刊论文
ELECTRONIC COMMERCE RESEARCH, 2025, 页码: 31
作者:  Lv, Junjie;  Wen, Liwen;  Wang, Ziyi;  Gong, Chaoyue;  Wang, Yuanzhuo
收藏  |  浏览/下载:1/0  |  提交时间:2025/12/03
Social network  Evolutionary game  Information dissemination  Influencer marketing  Purchase behavior  
How Can E-Commerce Businesses Implement Discount Strategies through Social Media? 期刊论文
SUSTAINABILITY, 2020, 卷号: 12, 期号: 18, 页码: 19
作者:  Lv, Junjie;  Wang, Zichen;  Huang, Yuqing;  Wang, Tong;  Wang, Yuanzhuo
收藏  |  浏览/下载:64/0  |  提交时间:2021/12/01
purchase behavior  information dissemination  evolutionary game  behavior modeling  price discount  social e-commerce  e-commerce reputation