Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing

doi:10.1109/MCOM.2017.1600223CM

	Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing
	Chen, Bo-Wei 1; Ji, Wen 2; Rho, Seungmin 3
	2017
发表期刊	IEEE COMMUNICATIONS MAGAZINE
ISSN	0163-6804
卷号	55 期号:1 页码:92-97
摘要	This article investigates graph analysis for intelligent marketing in smart cities, where metatrails are crowdsourced by mobile sensing for marketing strategies. Unlike most works that focus on client sides, this study is intended for market planning, from the perspective of enterprises. Several novel crowdsourced features based on metatrails, including hotspot networks, crowd transitions, affinity subnetworks, and sequential visiting patterns, are discussed in the article. These smart footprints can reflect crowd preferences and the topology of a site of interest. Marketers can utilize such information for commercial resource planning and deployment. Simulations were conducted to demonstrate the performance. At the end, this study also discusses different scenarios for practical geo-conquesting applications.
DOI	10.1109/MCOM.2017.1600223CM
收录类别	SCI
语种	英语
WOS研究方向	Engineering ; Telecommunications
WOS类目	Engineering, Electrical & Electronic ; Telecommunications
WOS记录号	WOS:000394680300014
出版者	IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC
引用统计	被引频次：8[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://119.78.100.204/handle/2XEOYT63/7476
专题	中国科学院计算技术研究所期刊论文_英文
通讯作者	Chen, Bo-Wei
作者单位	1.Monash Univ, Sch Informat Technol, Clayton, Vic 3800, Australia 2.Chinese Acad Sci, Inst Comp Technol, Beijing 100864, Peoples R China 3.Sungkyul Univ, Dept Media Software, Anyang, South Korea
推荐引用方式 GB/T 7714	Chen, Bo-Wei,Ji, Wen,Rho, Seungmin. Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing[J]. IEEE COMMUNICATIONS MAGAZINE,2017,55(1):92-97.
APA	Chen, Bo-Wei,Ji, Wen,&Rho, Seungmin.(2017).Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing.IEEE COMMUNICATIONS MAGAZINE,55(1),92-97.
MLA	Chen, Bo-Wei,et al."Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing".IEEE COMMUNICATIONS MAGAZINE 55.1(2017):92-97.