A SECPG model for purchase behavior analysis in social e-commerce environment

doi:10.1002/dac.4149

	A SECPG model for purchase behavior analysis in social e-commerce environment
	Lv, Junjie 1; Wang, Tong 1; Wang, Hao 2; Yu, Jianye 3; Wang, Yuanzhuo 4
	2020-02-10
发表期刊	INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS
ISSN	1074-5351
页码	12
摘要	In social e-commerce environment, consumers share commodity information with others frequently. It is urgent for social e-commerce enterprises or merchants to learn rules about commodity information dissemination so as to improve the purchase rate of goods and predict the sales trend at the same time. In this paper, we extend the social e-commerce customers' purchasing behavior game model (SECPG model) to simulate multiple complex social e-commerce networks, so as to further quantify internal relation between users' information dissemination and online shopping behavior to a certain extent and predict the purchase rate in diverse social e-commerce networks. The concept of relationship update frequency is introduced to the updating mechanism in social e-commerce, and simulations are carried out for networks with various update frequency of social relations. Numerical simulations show that individuals' reputation and cost-to-benefit ratio both have specific ranges of influence on the purchase rate in social e-commerce environment. And relationship update frequency is also a key factor for users to spread purchase information.
关键词	information dissemination purchasing behavior SECPG model social e-commerce
DOI	10.1002/dac.4149
收录类别	SCI
语种	英语
资助项目	National Natural Science Foundation of China[61572469] ; National Natural Science Foundation of China[91646120] ; National Natural Science Foundation of China[U1836206]
WOS研究方向	Engineering ; Telecommunications
WOS类目	Engineering, Electrical & Electronic ; Telecommunications
WOS记录号	WOS:000512060000001
出版者	WILEY
引用统计	被引频次：9[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://119.78.100.204/handle/2XEOYT63/14781
专题	中国科学院计算技术研究所期刊论文_英文
通讯作者	Lv, Junjie
作者单位	1.Beijing Technol & Business Univ, Business Sch, Beijing, Peoples R China 2.China Postal Express & Logist Co Ltd, Beijing, Peoples R China 3.Beijing Wuzi Univ, Informat Sch, Beijing, Peoples R China 4.Chinese Acad Sci, Inst Comp Technol, Beijing, Peoples R China
推荐引用方式 GB/T 7714	Lv, Junjie,Wang, Tong,Wang, Hao,et al. A SECPG model for purchase behavior analysis in social e-commerce environment[J]. INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,2020:12.
APA	Lv, Junjie,Wang, Tong,Wang, Hao,Yu, Jianye,&Wang, Yuanzhuo.(2020).A SECPG model for purchase behavior analysis in social e-commerce environment.INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,12.
MLA	Lv, Junjie,et al."A SECPG model for purchase behavior analysis in social e-commerce environment".INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS (2020):12.